Millennials want to know the purpose behind the brand. They want to see the behind-the-scenes and who and what they are buying for what they really are. Are you showing your true selves or company? Do you offer to show and talk about the day-to-day ins and outs of what it takes. Are you showing your market that you are a real human with real concerns and real wins?
"Many of us confuse the need for achievement with the need for fulfillment. Achievement is more of a measurable concept. You set measurable goals for yourself, such as reaching $60k per year, and once you reach it, you’ve “achieved” that goal. Fulfillment is the feeling that of peace--that you know there is meaning in your actions, in your beliefs, and in the way you think. However, seeking achievement will never make you completely content. For a moment, maybe. You will constantly seek the next "next" to where you find yourself chasing the top of a never-ending ladder."
Therapist. Millennial. Social Worker. Dog Mom. Friend. Sister. Empath. INFJ. Lover of ice cream.